Link building is an important part of any site’s SEO effort. However, there are various myths that surround link building thanks to all the wrong information that is available. These myths have only increased after the release of Google Penguin 4links.
What are the causes of link building myths?
There may not be any guidelines for proper link building though most search engines will be able to tell you about what not to do while doing link building. Most of the times, people will misread what the webmaster tools say and will use that for their own benefit. As a result, many myths about link building are formed. Given below are some of the common myths about link building.
Directory submissions are not very successful
This is one of the most common myths about link building. Directories are the most effective link building channels even today. However, when submitting the sites to these directories, it is important to remember that both the quality and quantity of links submitted can make a lot of difference. Directory submissions are a very good way of increasing the quantity of links. However, there are certain things that you need to make sure before submitting the site to any of the directories. You need to ensure that the directory is not a part of any link network, it is not spammy and has not been penalized.
Reciprocal linking is no longer ethical
Reciprocal links can add SEO value to both the sites that are a part of the link building effort if it is done in an ethical and right way. What can have a negative impact on your site is if the site from which you get a reciprocal link is meaningless and is in no way connected to your site or field of business.
Don’t link to other sites
In today’s world, it is important for you to be a part of a community than being the destination of incoming links itself. Different websites will be encouraged to link to you if you will offer high quality links to anyone who visits your site. A part of this is to recommend other quality sites to people who visit your site. It is important for search engines that you are a part of the right cluster and add value to your visitor’s experience by providing the right kind of links.
Get links from sites with a high page rank
Link building is not as simple as getting links from sites with a high page rank. There are various factors that can affect the performance of your site. Things like the number of incoming links, the anchor text, how relevant the linking site is to your site etc will make a difference. You also need to make sure that the page that you link to on the site has a high page rank. Sometimes, only the homepage will have a high page rank. You also have to ensure that the link is not a no follow link as that will be of no use.
Links coming from irrelevant sites cannot be counted
There are many people who will say that links from irrelevant websites will not help your site. However, they fail to realize that directory submissions and social bookmarking also make a big difference to the performance of the site. However, you should realize that all the websites that are there on the internet are not directories, social sites or news related websites. And linking to such sites will make no difference to your website.
Only links that are indexed make a difference
This is not true at all. There are various examples of sites with zero indexed incoming links doing well in search results. Similarly, you should realize that just because a link is indexed does not mean it will help your site perform better. Whether the link is indexed or not will not matter. What will matter is the quality of the links that you get to your site.
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