Titles, Description & Keywords – Still the Big Three


The importance of a title cannot be emphasized enough, because the title of your Web site appears in the browser window, as the title for Google search results, in bookmarks and many other places. If you want to get it just right, follow the below tips:

Make sure your most important keyword or keyword phrase is included in your title
Keep it short
Make it descriptive
And never use the word HOME in your home page title…it’s pretty meaningless!
For a clearer picture, consider a site that focuses on “web page optimization.” A possible title could be “Web Page Optimization Tips”. The title, like a subject line in an email, may be the single most important feature in getting people to click on your link, since it’s the first thing they’re likely to see. It’s also one of the first things a search engine will see when crawling your page.

The description is also very important because it’s what Google uses when displaying your search engine listing. To create a great description, consider this:


Use your most important keywords
Keep your writing tight…don’t fill it with fluff
Include a call to action, so people are encouraged to click on your link.
Keep in mind that when someone searches for a keyword, search engines show your description, so it is advisable that you cook up an attractive description – one that will entice visitors to your site!

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